Thursday, December 07, 2006
Two days after Victoria's Secret's annual fashion show aired on television, the company announced that it would stop using paper made from trees in threatened caribou habitat for its catalogues.
Every year, the company mails out 350 million catalogues, published by Limited Brands. For years environmental groups, like Forest Ethics tried to convince Limited Brands to change its paper sources.
Now the company, which is also the parent company of Bath & Body Works, Henri Bendel, and Express, says that at least 10 percent of the paper it uses for catalogues will come from companies using sustainable practices that are certified by the Forest Stewardship Council, or from recycled products.
Not only did Limited Brands help Victoria's Secret reveal its lingerie this week, it helped exposed the company as a budding, environmentally conscious company.